Senior UX designer for complex B2B and enterprise products.
I design software for marketing teams, enterprises, and support teams — the kind of B2B SaaS where a confusing interface doesn't just annoy someone. It costs them time, money, or trust.
Selected work
View all work →Mobile Personalisation
The first integration project after Swrve was acquired by MessageGears: bringing simple, marketer-friendly personalisation into a platform where personalisation meant writing code.
Campaign Goals
Marketers could track only two goals per campaign, and the goals they could set were too broad to answer the question they actually had. I led the research that redefined the problem — and falsified my own assumption on the way.
Irish Times Mobile
Rebuilding the mobile reading experience for Ireland's most-read news publisher, at a point where digital subscriptions had to work and the editors' workflow couldn't change.