Work
Fifteen years of it — marketing tech, enterprise platforms, and before that, editorial products at a national newspaper. These are short versions. A lot of the recent work sits under NDA, so where the detail matters and I can't publish it, email me and I'll talk you through it.
MessageGears 2023 — 2024
Mobile Personalisation
The first integration project after Swrve was acquired by MessageGears: bringing simple, marketer-friendly personalisation into a platform where personalisation meant writing code.
Swrve 2019 — 2023
Campaign Goals
Marketers could track only two goals per campaign, and the goals they could set were too broad to answer the question they actually had. I led the research that redefined the problem — and falsified my own assumption on the way.
In-app Messaging
Swrve's in-app messaging was powerful and barely usable — a feature nobody had touched in five years, losing enterprise deals to competitors. I ran the research and the usability programme that rebuilt it.
The Irish Times 2016 — 2018
Irish Times Mobile
Rebuilding the mobile reading experience for Ireland's most-read news publisher, at a point where digital subscriptions had to work and the editors' workflow couldn't change.
Election Design System
A design system for live election results at The Irish Times — built to be readable at a glance on any device, and reusable across elections that count votes in completely different ways.